The Advertising World of Three Monkeys – How the Three Monkeys Capture Attention
🎯 The Three Monkeys Motif in Advertising and Marketing
The symbol Three Monkeys and the famous message see no evil, hear no evil, speak no evil have been used for years in the world of advertising and branding.
The Three Monkeys appear in ATL and BTL campaigns, on promotional materials, in graphic design projects for major brands, as well as in digital marketing — from TV commercials to social media.
Thanks to its simple and universal meaning, the gestures of the Three Monkeys have become an international visual symbol, acting as a cultural code understood all over the world.
📢 Three Monkeys in the World of Advertising Campaigns
The Three Monkeys motif is used in advertising in many ways:
as the main graphic element in campaigns (key visual),
in advertising storytelling – narratives designed to build emotions,
in packaging design, menus, gadgets, and POS materials,
in video ads, teasers, and animations,
in cross-marketing campaigns – combining multiple communication channels,
in ad layouts and creative projects for social media.
Brands use the Three Monkeys symbol to:
capture the audience’s attention,
build brand distinctiveness,
remain memorable through associations with the iconic gesture.
Thanks to its clarity and ease of interpretation, the three wise monkeys motif has become one of the most recognizable marketing tools worldwide.
📬 Join Our Collection of Advertisements Featuring the Three Monkeys
We are creating the world’s largest collection of advertising and marketing materials related to the Three Monkeys motif and the iconic message:
see no evil, hear no evil, speak no evil.
If you have something unique — share it with us!
We are looking for everything that references the Three Monkeys in any way:
posters, flyers, catalogs, and brochures,
TV, radio, and online commercials,
photos of packaging, gadgets, menus, cards, and branding materials,
social media posts, graphics, and campaign content.
📧 Send your materials to: welcome [@] threemonkeys.center
📝 Or use the contact form available in the Contact section.
